Study company products
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Develop and implement promotional activities such as promotions and product launches both online and offline
Create product content such as videos, website copy and blog posts
Gain insight into customer use of current products, and buyer personas
Measure and optimize the buyer journey as it relates to product feature adoption and usage
Manage marketing budget and approval processes
Create quarterly marketing plans for user acquisition and user engagement
Create consistent positioning statements, messaging to generate marketing collaterals
Maintain and manage competitive intelligence and comparisons by working with cross-functional teams and research

Product Marketing Manager